Digital marketing training courses will cover keyword research extensively. Keyword research is a practice used by SEO professionals to find, and of course research, actual search words people enter in the search bar of search engines (such as Google) when conducting a search. SEO professionals research these keywords in order to gain better rankings for their desired keywords.
Keyword research is usually the first step to every internet marketing campaign. It allows marketers to find the perfect keywords to use to target their specific market. There are several tools available to everyone that find keywords, show how often those keywords are searched for, and the average CPC (cost-per-click) for each keyword. One such tool is the Google Adword’s Keyword Planner. This tool is very easy to use; it provides very quick and accurate results. However, you do need to create a new or use an existing Google account to login and use this great tool.