Web analytics is defined as the analysis or the measurement, collection, and reporting of data found on the internet in order to understand and optimize usage on the web. Web analytics is a tool that can be used for measuring web traffic through providing stats, such as the number of visitors or the number of page views. It can also aid in business and market research; it can be used to assess and further improve a website’s or a web page’s efficiency and success.
Google offers a very powerful and FREE tool – Google Analytics. Google Analytics allows you to measure your advertising return on investment (ROI), as well as track your Flash, video, and social networking sites and applications. It enables you to learn how internet users find, browse, search, and buy on your website! The best thing is, it is free! All you have to do is sign in or sign up with a Google account!