Digital marketing basic principles and policies have remained and will remain fairly consistent; however, the “game” of digital marketing seems to change rather frequently. Therefore, you should always try to reeducate yourself and stay up-to-date with the ever-changing search engine algorithms. Two great tools that you should bookmark and refer back to in order to stay up-to-date are:
- Matt Cutts – Matt Cutts is currently the head of Google’s Webspam team. He has a great blog that provides some insights into Google. He is a great speaker and very easy to understand. You should check out some of Matt Cutts’s YouTube clips.
- SEOmoz – SEOmoz is an excellent site. It provides accurate information and tips (that are easy to understand) about what experts in the field feel every digital marketer should know about search engine optimization. This site is probably one of the best – if not, the best – resource out there for digital marketers.