Digital marketing basic principles and policies have remained and will remain fairly consistent; however, the “game” of digital marketing seems to change rather frequently. Therefore, you should always try to reeducate yourself and stay up-to-date with the ever-changing search engine algorithms. Two great tools that you should bookmark and refer back to in order to stay up-to-date are:
- Matt Cutts – Matt Cutts is currently the head of Google’s Webspam team. He has a great blog that provides some insights into Google. He is a great speaker and very easy to understand. You should check out some of Matt Cutts’s YouTube clips.
- SEOmoz – SEOmoz is an excellent site. It provides accurate information and tips (that are easy to understand) about what experts in the field feel every digital marketer should know about search engine optimization. This site is probably one of the best – if not, the best – resource out there for digital marketers.
This SEO Guide is perfect for anyone learning SEO. It is short, sweet, and very easy to understand! You may want to print it out and place it by your computer!
Through training in digital marketing you will learn that search engine optimization (SEO) is the process or method of increasing the visibility of a website or a web page by obtaining a high-ranking placement in a search engine’s (such as Google’s) “organic” or unpaid search results. SEO helps ensure that the website or web page is accessible to a search engine, which improves the chances of the website or web page being found by the search engine. Usually, the higher the website or web page is in an organic result of search, the greater the likelihood of a user visiting the website or web page.
There are two types of SEO:
Onsite SEO are tactics that involve any and all edits made directly to a website’s or web page’s files that will affect the way search engines rank the site. These “edits” could include the website’s URL itself, page titles, meta-descriptions or tags, headers, content, internal links, images, etc.
Offsite SEO are tactics that do not involve any edits made directly to a website’s or web page’s files. It includes factors that happen away from the website or web page that will affect the way search engines rank the site. These “factors” could include posting backlinks to your site on other websites and comments.
Learn more about Google’s Search Engine Optimization!