SEO Guide

This SEO Guide is perfect for anyone learning SEO.  It is short, sweet, and very easy to understand!  You may want to print it out and place it by your computer!SEO Guide


Onsite vs Offsite SEO

Through training in digital marketing you will learn that search engine optimization (SEO) is the process or method of increasing the visibility of a website or a web page by obtaining a high-ranking placement in a search engine’s (such as Google’s) “organic” or unpaid search results.  SEO helps ensure that the website or web page is accessible to a search engine, which improves the chances of the website or web page being found by the search engine.  Usually, the higher the website or web page is in an organic result of search, the greater the likelihood of a user visiting the website or web page.

There are two types of SEO:

  • Onsite SEO
  • Offsite SEO

Onsite SEO are tactics that involve any and all edits made directly to a website’s or web page’s files that will affect the way search engines rank the site.  These “edits” could include the website’s URL itself, page titles, meta-descriptions or tags, headers, content, internal links, images, etc.

Offsite SEO are tactics that do not involve any edits made directly to a website’s or web page’s files.  It includes factors that happen away from the website or web page that will affect the way search engines rank the site.  These “factors” could include posting backlinks to your site on other websites and comments.

Learn more about Google’s Search Engine Optimization!

The Internship Review

The Internship Movie

This past weekend I had the opportunity to watch The Internship starring Vince Vaughn and Owen Wilson.  The Internship is about two great salesmen – Billy McMahon (Vince Vaughn) and Nick Campbell (Owen Wilson) – who wind up in an internship at Google.  This was actually a really great movie!  And as an added bonus, it fits perfectly within this blog!  It was cool to earn a glimpse of the atmosphere at Google.  I was able to really connect with the younger characters within the story, especially since I am a college student currently receiving digital marketing training in hopes of landing my own internship!  Also, I am sure anyone who is out of a job, and/or currently seeking, will really be able to relate to Billy and Nick!  This wonderful comedy will give you hope in finding a job, which currently seems to be almost impossible!

Digital Marketing Jobs

Digital Marketing Job Trends

Graph of Digital Marketing Job Trends from Indeed

The number of digital marketing jobs available has increased drastically over the past few years.  Receiving training in digital marketing can lead you to a very exciting career; not to mention a pretty nice salary, too!  Do you love to blog or are you obsessed with social media sites, such as Facebook and Twitter?  Are you looking to enhance your knowledge and skills in these areas?  Training in digital marketing from one of the top digital marketing schools, is the way to go!  Read about the types of careers that are available and the career trends in digital marketing!

More About Keyword Research

Digital marketing training courses will cover keyword research extensively.  Keyword research is a practice used by SEO professionals to find, and of course research, actual search words people enter in the search bar of search engines (such as Google) when conducting a search.  SEO professionals research these keywords in order to gain better rankings for their desired keywords.

Keyword research is usually the first step to every internet marketing campaign.  It allows marketers to find the perfect keywords to use to target their specific market.  There are several tools available to everyone that find keywords, show how often those keywords are searched for, and the average CPC (cost-per-click) for each keyword.  One such tool is the Google Adword’s Keyword Planner.  This tool is very easy to use; it provides very quick and accurate results.  However, you do need to create a new or use an existing Google account to login and use this great tool.

What Do Digital Marketing Courses Typically Cover?

Digital marketing training courses aim to cover the following areas:

  • Keyword Research
  • SEO (Search Engine Optimization)
  • Social Media Marketing
  • Keyword Marketing
  • Display Marketing
  • Web Analytics
  • Targeting Methods
  • and much more!

Digital Marketing is a fairly new and growing field which needs marketers who know how to utilize the preceding topics or areas.  Although new, this field has many opportunities and has proven to be vital for most companies.

Be sure to check out the many universities and online programs that offer training in digital marketing!


Hello and welcome!

I am currently a student pursuing a B.B.A. in Digital Marketing and Information Technology Management (ITM).  This blog was created in response to an assignment I received in one of my Digital Marketing courses.  Through this blog, I hope that it will not only help me to understand more about site ranking and search engine optimization, but also help and inform you – someone wishing to learn about digital marketing or searching for digital marketing training – about many of the topics that are learned in the various digital marketing courses!  Thank you for visiting!