Through training in digital marketing you will learn that search engine optimization (SEO) is the process or method of increasing the visibility of a website or a web page by obtaining a high-ranking placement in a search engine’s (such as Google’s) “organic” or unpaid search results. SEO helps ensure that the website or web page is accessible to a search engine, which improves the chances of the website or web page being found by the search engine. Usually, the higher the website or web page is in an organic result of search, the greater the likelihood of a user visiting the website or web page.
There are two types of SEO:
- Onsite SEO
- Offsite SEO
Onsite SEO are tactics that involve any and all edits made directly to a website’s or web page’s files that will affect the way search engines rank the site. These “edits” could include the website’s URL itself, page titles, meta-descriptions or tags, headers, content, internal links, images, etc.
Offsite SEO are tactics that do not involve any edits made directly to a website’s or web page’s files. It includes factors that happen away from the website or web page that will affect the way search engines rank the site. These “factors” could include posting backlinks to your site on other websites and comments.
Learn more about Google’s Search Engine Optimization!